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G2M: Go-to-Market

G2M or Go-to-Market are Ciqualia offering aimed at bringing products and services1 of our partners to German market – as quick and efficient as possible.

1Of course, the whole story is about digital / software / cloud, AI products and services that we are competent in.

“Easy to work with” 🙂
Just contact us, anytime.
Market, Prices, Needs, Pains, Challenges, No-GOs, …
Local Support and Consulting
ROI, Risks, Portfolio, Timing, Channels, …
Strategy and Planning
Lead Gen., Pre-sale, Customer engagement, Ramp-up
Go-to-market

What is in demand right now:

Feel free to ask for more details (no obligations)
  • AI use cases implementation, both cloud and on-premise
  • Microsoft Azure optimizations and costs reduction
  • Cloud operations, monitoring, BCM, Infrastructure-as-a-Code
  • Business use cases around Microsoft Office 365, Sharepoint, Teams, Automate
  • Microsoft Power Platform
  • Applications integration
  • Data processing, analysis, reporting, dashboards
  • Test automation
  • Embedded and automotive software
  • Legacy software support – Visual Basic, Uniface, Gupta/Centura, Delphi,..
  • Applications reverse engineering and reanimation

Understanding Software, IT, and German Market Specifics.

YOU KNOW Local presence ≠ Integration

Clusterization by branches and topics
„Mittelstand“ – centric
Legal and compliance
Connections
Language
Decentralization and local gravity
Legacy vs. new trends
Business culture
Hidden champions – driven
Social aspects

Enabling Active Market Penetration

YOU KNOW Said ≠ Heard

Establish and maintain digital channels
Define door openers
Establish partnerships Who is selling to our customers?
Define markets and focus
Transparency, goals, KPIs
Join professional associations
Address concrete problems keine Heiße Luft
Analyze competitors Who is selling to our customers?
Use connections

Competent Pre-sale and Customer Engagement

YOU KNOW Capacity ≠ Capability

Design possible solutions
Understand local players
Identify decision makers
Assess current situation and limitations
Elaborate process
Draft contract
Define Plan B
Show the Future
Plan A: We Take Your Headache

Smooth Customer Take-Off and Piloting

YOU KNOW Excitement ≠ Execution

Onsite presence
Communication „auf Augenhöhe“
Addressing problems and risks quickly
Supervising team ramp up
Customer- centric collaboration
Assure German work culture
Cross-culture briges
Balancing interests of all stakeholders
“Technical and business competences.
Merged.”

20+ years in large international high-tech software-intensive projects

 

 

 

* for customers in Germany, France, USA, Norway, Austria, Switzerland, Italy

* in automotive, electronics, finance, healthcare, telecom, IT

“Sorry, realistic plans only”

We know that “good guy” is NOT a role, and business development requires competence, experience, engagement and investments.

 


We plan based on our own experience, und “nach bestem Wissen und Gewissen”, trying to reduce as many risks as possible, and taking care of Plan B for our customers and partners.

Our Highlighted Go-to-Market Offerings

for digital products and services

(digital) Marketing

Pre-sale

Ramp-up

Best practices

Industry fit

Marketing

  • Market strategy elaboration

  • Analysis of competitors

  • Digital marketing

  • Inbound lead generation machine

  • Marketing activities ROI calculation

  • Partner management

Gerne erzählen wir mehr 🙂

Pre-sale activities

  • Business and technical proposals

  • Culture and language fit

  • Pilots, prototypes, MVPs

  • Deals and tenders management

  • Contract management

  • Account management

  • Legal aspects management
Gerne erzählen wir mehr 🙂

Service delivery ramp-up

  • Team ramp-up

  • Competence development

  • Tools, processes, best practices

  • Compliance

  • Kick-off
Gerne erzählen wir mehr 🙂

Teams support on

  • Requirements analysis

  • Solutions architecture

  • Product management

  • Project management

  • ASPICE, PRINCE2, IPMA, CMMI, ISO 27001, 21434, 26262 etc.

  • Scrum mastership

  • Quality assurance

  • Deployment and release management

Gerne erzählen wir mehr 🙂

Quick dive into

  • Automotive

  • Electronics

  • Energy

  • Finance

  • Healthcare

  • Industry

  • Telecom

  • IT

  • Software

  • Education
Gerne erzählen wir mehr 🙂

Branches we are strong in
(hope, you can guess what they are, otherwise please ask)

We assure implementation

of best practices, standards,
and regulations

  • Scrum

  • Automotive SPICE, ISO 33000

  • EU Data Act
  • ISO 26262 – Functional Safety (FuSa)

  • ISO 21434 – Automotive Cybersecurity

  • BSI IT-Grundschutz, C5

  • DSGVO

  • ISTQB

  • MISRA

  • CMMI

  • Branchen- und kundenspezifische Regularien

Simply contact us







    Ich habe die Datenschutzerklärung gelesen und stimme zu

    Themen

    FAQ

    We are good in promoting product and services we are competent in – in terms of technology, domain, use cases etc.
    We do not promote the products or services of our competitors.
    We also refrain from promoting anything related to gambling, pornography, addiction, exploitation, or any other unethical activities.
    Yes, when it is relevant.
    No, we are clearly NOT a promotion or advertisement agency. We are good in software. IT, high-tech, and we know how to sell this in Germany. And how not to sell, of course.
    No, unless you are offering very specific and demanded service.
    Depending on the task it can be revenue share, consulting (hourly-based), or fixed price engagement.
    Yes.
    We are in Böblingen, Region Stuttgart. This is South / South-West of Germany.
    Yes, but don’t expect miracles – you need to offer something people are interested in. This we can help you with.
    Vielen Dank!
    Ihre Anfrage wurde erfolgreich verschickt.
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