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G2M: go-to-market for the German market

G2M — go-to-market — is the Ciqualia offering aimed at bringing our partners’ products and services to the German market as quickly and as efficiently as possible.

All of it is about digital products and services — software, cloud, AI — that we are competent in ourselves.

We had a hard time of it.
Would you like to hear about it?
G2M 01
  • ROI, risks, portfolio, timing, channels, …

    Strategy and planning

  • Lead generation, pre-sale, customer engagement, ramp-up

    Go-to-market

  • Market, prices, needs, pains, challenges, no-gos, …

    Local support and consulting

G2M 02
  • AI use case implementation, both cloud and on-premise
  • Microsoft Azure optimisation and cost reduction
  • Cloud operations, monitoring, BCM, Infrastructure-as-Code
  • Business use cases around Microsoft Office 365, SharePoint, Teams, Automate
  • Microsoft Power Platform
  • Application integration
  • Data processing, analysis, reporting, dashboards
  • Test automation
  • Embedded and automotive software
  • Legacy software support — Visual Basic, Uniface, Gupta/Centura, Delphi, …
  • Application reverse engineering and reanimation
G2M 03

Understanding software, IT and the specifics of the German market

You know: Local presenceIntegration

  • Clustering by branches and topics
  • Centred on the “Mittelstand”
  • Legal and compliance
  • Connections
  • Language
  • Decentralisation and local gravity
  • Legacy versus new trends
  • Business culture
  • Driven by hidden champions
  • Social aspects
G2M 04

Enabling active market penetration

You know: SaidHeard

  • Establish and maintain digital channels
  • Define door openers
  • Establish partnerships — who is already selling to our customers?
  • Define markets and focus
  • Transparency, goals, KPIs
  • Join professional associations
  • Address concrete problems — no hot air, “keine heiße Luft”
  • Analyse competitors
  • Use connections
G2M 05

Competent pre-sale and customer engagement

You know: CapacityCapability

  • Design possible solutions
  • Understand the local players
  • Identify decision makers
  • Assess the current situation and its limitations
  • Elaborate the process
  • Draft the contract
  • Define plan B
  • Show the future
  • Plan A: we take your headache
G2M 06

Smooth customer take-off and piloting

You know: ExcitementExecution

  • Onsite presence
  • Communication as equals — “auf Augenhöhe”
  • Addressing problems and risks quickly
  • Supervising the team ramp-up
  • Customer-centric collaboration
  • Assuring German work culture
  • Cross-culture bridges
  • Balancing the interests of all stakeholders
G2M 07

Technical and business competences. Merged.

  • More than 20 years in large international high-tech, software-intensive projects
  • For customers in Germany, France, the USA, Norway, Austria, Switzerland and Italy
  • In automotive, electronics, finance, healthcare, telecom and IT
G2M 08

Realistic plans only

We know that “good guy” is not a role: business development takes competence, experience, engagement and investment.

We plan on the basis of our own experience and “nach bestem Wissen und Gewissen” — to the best of our knowledge and belief — trying to reduce as many risks as possible, and taking care of plan B for our customers and partners.

Example plan with break-even

Figures from a real plan, rounded to thousands — not a promise, but the shape in which we do the arithmetic.

G2M 09

Our highlighted go-to-market offerings

for digital products and services

Marketing

  • Market strategy elaboration
  • Analysis of competitors
  • Digital marketing
  • Inbound lead generation machine
  • Marketing activities ROI calculation
  • Partner management
We are happy to tell you more

Pre-sale activities

  • Business and technical proposals
  • Culture and language fit
  • Pilots, prototypes, MVPs
  • Deals and tenders management
  • Contract management
  • Account management
  • Legal aspects management
We are happy to tell you more

Teams support on

  • Requirements analysis
  • Solution architecture
  • Product management
  • Project management
  • ASPICE, PRINCE2, IPMA, CMMI, ISO 27001, 21434, 26262 and others
  • Scrum mastership
  • Quality assurance
  • Deployment and release management
We are happy to tell you more
G2M 10

Industries we are strong in

(we hope you can guess what they are — otherwise please ask)

  • Automotive
  • Energy
  • Compliance
  • IT-Security
  • Healthcare
  • Logistics
  • Education
G2M 11

We assure the implementation of best practices, standards and regulations

  • Scrum
  • Automotive SPICE, ISO 33000
  • EU Data Act
  • ISO 26262 — Functional Safety (FuSa)
  • ISO 21434 — Automotive Cybersecurity
  • BSI IT-Grundschutz, C5
  • GDPR
  • ISTQB
  • MISRA
  • CMMI
  • Industry- and customer-specific regulations
G2M 12

Frequently asked questions

What products and services do you help to promote?

We are good at promoting products and services we are competent in ourselves — in terms of technology, domain, use cases and so on.

What products and services do you NOT help to promote?

We do not promote the products or services of our competitors. We also refrain from promoting anything related to gambling, pornography, addiction, exploitation or any other unethical activity.

Can you promote or upsell to your existing network?

Yes, when it is relevant.

Do you do cold calls, emails or other outbound activities?

No. We are clearly not a promotion or advertisement agency. We are good at software, IT and high tech, and we know how to sell that in Germany — and how not to.

Can you help individuals get a job in Germany?

No, unless you are offering a very specific and much-demanded service.

What is your pricing model?

Depending on the task it can be revenue share, consulting on an hourly basis, or a fixed-price engagement.

Can you help with creating websites and improve our digital presence and visibility in Germany?

Yes.

Where are you located geographically?

We are in Böblingen, Region Stuttgart — the south and south-west of Germany.

Can you present us to potential customers and make appointments for us?

Yes, but do not expect miracles: you need to offer something people are interested in. That part we can help you with.

Which industries do you work in?

We work in the automotive industry, in e-mobility and smart home production, in energy, media, education, health, marketing, compliance, the public sector and transportation, among others, as well as in other data-intensive fields.

Which concrete solutions have you delivered recently?

Our current projects include tender analysis, knowledge bases for technical documentation, qualitative market analysis, AI-supported compliance, sales data analysis, customer service portals, city assistants, reverse engineering of legacy systems, log analysis, structuring of unstructured data and assistants for the integration of students.

What advantages do your solutions offer?

Our solutions combine modern AI techniques, robust software development, optimised data structures, strong security, cloud and on-premise flexibility as well as capable and stable operating models.

How do you ensure security and compliance?

We take data protection, security standards, organisational requirements and regulatory obligations into account from the start – from the architecture through to operations.

How can I discuss a project or an idea with you?

Through the contact form on this website or directly by message. We answer quickly and are glad to talk about your requirements and the solutions that are possible.

G2M 13

Working with us is easy and pleasant!

Ask us – we answer quickly.

Price list on request — we send it over
An offer within 24 hours
Migration of your data free of charge
Integration of your applications free of charge — tell us which ones
Request price list